Richard
Fordham
Marketing
Leadership
Project Management
Data Analytics
Who i am
About Me
I am a seasoned marketing professional with over a decade of experience in leadership, strategic marketing, data analytics, and project management. Proficient in all aspects of digital marketing, including SEO tools, advertising, social media, content creation, brand management, budgeting, graphic design, analytics, CMS software, and CRM software, I bring a comprehensive skill set to the table. My extensive background in retail and sales, coupled with proficiency in analytical tools like Tableau, Excel, Python, and SQL, equips me to deliver data-driven solutions tailored to meet organizational objectives.
With strong communication skills and meticulous attention to detail, I excel in articulating ideas and driving results. As a proven project manager, I have consistently delivered multiple ongoing deliverables on time. Furthermore, my leadership abilities enable me to inspire enthusiasm and foster collaboration within teams, ensuring the successful execution of marketing initiatives.
Professional Experience
2024
LumaDent
Marketing Manager
Conceptualize and execute comprehensive marketing strategies to increase brand awareness, generate leads, and drive customer engagement and sales. Leverage digital channels, including search engines, social media platforms, and email marketing, to reach target audiences effectively. Monitor and analyze marketing performance metrics to identify areas for improvement. Implement data-driven strategies to enhance campaign effectiveness. Collaborate across teams to create and execute impactful marketing campaigns and promotions.
2023 -
2024
Cavist Manufacturing
Marketing Specialist
Spearheaded comprehensive marketing initiatives and strategy in a b2b environment to drive sales growth and enhance brand visibility. Expertise driving digital marketing KPIs through conceptualizing and executing innovative content development, email marketing, SEO, market research and competitive analysis, visual and graphic design, website development, webinars, content syndication, informative video content, data-driven analysis, brand management, and social media management. Design and development of compelling visual aid elements for sales enablement and communications.
Kroger
2021 -
2023
Store Manager
Responsible for leading the performance of 180+ Associates and Leaders in the Nashville Area. Managed a $45M≈ location through Omni-Channel Leadership. Coordinated all aspects of store planning, including merchandising, vendor management, P&L, permit and regulatory compliance, and budgeting. Implemented strategic initiatives including effective communication, problem solving, team building, and data driven decision making to reverse a trend of negative sales growth and build sustained positive sales momentum. Crafted employee training and performance management plan that included program to educate store staff and promote best practices. Monitored employee performance metrics and provided regular feedback and coaching to drive continuous improvement aligned with organizational objectives.
2021
Division Specialist
Executed the successful rollout of a comprehensive merchandising program across all district store locations. Led initial rollout training sessions to educate store teams on new standards and procedures. Managed project timelines, resources, and deliverables to ensure smooth implementation. Utilized data analytics to track program effectiveness and communicate findings to stakeholders, driving continuous improvement and increased sales. Facilitated weekly conference calls with teams across multiple organizational levels to disseminate updates, share best practices, and address challenges. Fostered open communication and collaboration to ensure alignment between corporate and store teams.
2017 -
2020
Assistant Store Manager
Various Roles in low and high-volume locations including SME in Operations, HR, and Merchandising. Effectively grew sales, controlled costs, reduced shrink, and improved store performance and morale. Leveraged vendor partnerships to create aesthetic displays becoming the go-to expert for merchandising and lead performer in sales plans executions. Point-person for successful rollouts of store remodels, e-commerce department rollouts, and Walgreens product sourcing and integration. Led and oversaw the hiring, training, and merchandising during the grand openings of 2 store locations leading to record breaking grand opening sales weeks in both marketplace locations.
2012 - 2015
Department Manager
Manage daily operations in Drug/GM (HBC) and Grocery departments including merchandising, scheduling, training, ordering, process sustainment, and inventory accuracy. Assisted in the hiring and led the training of a new team for the grand opening of the Powell Kroger Marketplace location. Assisted in the hiring and assisted in the training of a new team for the grand opening of the Oak Ridge Kroger Marketplace location. Consistently met sales and shrink goals.
Education and Certifications
University Degrees
University of Tennessee, 2015
Bachelor of History and Philosophy
Pellissippi State, 2012
Associates of Anthropology
Languages
Spanish
B1 Proficiency (Goal of C1)
Skills & Proficiencies
SEO & SEM
Email Marketing
Data Analysis
PPC
CMS (WordPress)
Google Analytics
HTML, CSS, JavaScript
CRM Software
Structured Query Language (SQL)
Python Statistical Programming
Spreadsheets
Data Visualization Software
Graphic Design
E-commerce
Social Media Management
Business Intelligence
Presentations and Powerpoint
Ai Prompt Engineering
Video Design and Animation
technical skills
soft skills
Leadership
Communication
Organizational Skills
Attention to Detail
Presentation Skills
Problem-Solving
Analytical Skills
Research
Critical Thinking
Multi-Tasking
Teamwork & Collaboration
Time Management
Creativity
Project Management
Management
Strategic Thinking
B2B and B2C Marketing
Digital Marketing
Brand Management
Cavist Manufacturing Portfolio
Full Portfolio Available Upon Request.
Special Projects and Personal Portfolio
Product Design & Marketing
Various Products Created by Me and Sold In Various Entrepreneurial Projects of Mine.
Marketing Plans
Marketing Strategy, Initiatives, and Plans Created for Various Companies.
Social Media Management
My Personal Social Media Accounts with Videos about Hiking and Traveling.
Social Media Analytics
Data Driven Decision Making with A/B Testing and Discovering Trends with Audience Wants.
Merchandising Displays
Visually Merchandising Products in Displays To Promote Impulse Buying While Shopping.
Digital Advertising
Proficiency in Successful Advertising Campaigns in Meta and Google Accounts.
Full Portfolio Available Upon Request.
“Richard is passionate about not only results, but also the people that work with him... Richard is a driven, intelligent, and compassionate leader who would be an asset to any team.”
Aaron Tapp
DISTRICT HR LEADER - KRoger
“Richard has always been a forward-thinking individual with an uncanny ability to achieve elevated KPI’s through his clear communication, strategized organizational leadership, and swift execution of project management at varying levels of complexity.”
Kyle Albert
Store Leader - Kroger
“Richard possesses exceptional management skills and has a real talent for motivation and delegation. He is a great leader with the resources to empower his employees and the foresight to equip them for success in their daily functions.”
Erica Mayton
Meat Manager - KRoger
“I would recommend Richard to any organization. His creativity and strong leadership ability would make a strong and positive impact to any team is a part of.”
Spencer Andes
Buyer at Leidos
Recommendations from LinkedIn.
Hobbies & Interests
Data and Computer Science
Guitar, Piano, & Writing Music
Fitness and Outdoor Sports
Hiking & Camping
Photography & Videography
International Travel
Let’s Connect!
Richard Fordham
Follow me on my social media accounts::
